Creating Buzz and Generating Hype: The Different Types of Press

Creating Buzz and Generating Hype: The Different Types of Press Releases, Explained

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Originally Posted On: Creating Buzz and Generating Hype: The Different Types of Press Releases, Explained | ReputationResults


In the age of attention on the internet, getting more eyeballs on you and what you’re selling is the name of the game. This can often feel overwhelming with a sense of pressure. With so much competition, how do you set yourself apart from the crowd?

How do you know what channels or avenues to hit? How can you hit the right audience and generate some revenue or buzz?

What types of press releases are at your disposal? We have highlighted some of the more popular options below. Read to learn how to get the word out properly.


When you think of a press release, this is what generally comes to mind. The idea is simple—spread your news in traditional offline media or online. You’ll want to have something to say about an individual or company.

If you really want to create some fun hype an innovative disruption with a mock press release will do the trick.

Has anything newsworthy happened amongst your team? Perhaps someone on your team won an award or you’d like to give praise.


Are you launching a new company, site, or product? While similar to a news press release, with a launch you are creating a sense of urgency. You want to generate a positive buzz around whatever it is you’re putting out in the world.

You don’t have to limit yourself to physical things either. You could launch an idea if you so choose. With this option, you would provide a valuable link to discuss amongst others.


When learning about the different types of press releases, you’ll notice that the media is viewed as the first audience. In the case of an event press release, you ought to have the general public in mind.

All of the details of your event need to be in your event press release. Things like the venue, what time, and who will be on stage are things you want to have front and center.

If you’re unsure of how to write a press release for an event, your best bet is to stick to a bullet list or outline. You want an easily digestible format for those who come across the press release.


Have you seen any products pop up on your newsfeed? Similar to a launch, a product press release is a wonderful way to tease an audience. The difference between these types of press releases is that a product press release will showcase products details.

Before you can hold the product in your hands, a product press release is the next best thing. For example, a press release for a smartphone would highlight the phone’s specs such as size, screen resolution, and price.

New Hire

If there is a new hire on the staff (typically in upper management), a press release will be published.

What you’ll see is a bio and background of the individual and what they bring to the team. A high-quality photo and any fun facts are a nice touch too.

Which Types of Press Releases Will You Choose?

As you can see there are various types of press releases to choose from. Knowing the differences will set you up for the right exposure.

When you have enough exposure to your team or product, the possibilities are limitless.

For more leadership and start-up skills, be sure to browse through our blog.

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