The current situation faced by the world today has brought numerous fluctuations in how people go about their daily lives. Because of social distancing protocols and stay-at-home measures, some people were forced to stop working. This is unfortunate for both the establishment and its employees because it stops them both from earning.
This is a problem that beauty salons, like SoCal Beauty, are currently facing. It became a cause for concern for the business, thinking about how their salon would thrive in the middle of the pandemic if they are prohibited from making a living.
SoCal Beauty is a Lash, Brow, Massage, and Airbrush Tanning Salon that focuses on exposing people’s natural glow and maintaining it. When the pandemic came, founder Brittani Strong had to think quickly on her feet and help her salon adapt to the ‘new normal.’
When Brittani was 18 years old, she created the company out of her love for business, marketing, and providing quality services to her clients. Driven by her overwhelming passion, she shaped her company with luxury products and services and a fantastic team behind the brand. With the preparations Brittani made for her company, coupled with the quality products and services it provides, SoCal Beauty has gathered substantial traction among beauty lovers. The company has succeeded in spreading its mission to more people and subsequently in entering the big leagues.
However, when the pandemic started to creep in, it demanded the closing of numerous businesses and discouraged physical contact due to health protocols and safety measures. Because SoCal Beauty is primarily a salon that takes care of the clients’ overall body, they were one of the unfortunate industries that were significantly affected by the virus.
But because of her unwavering care for her clients and her team, Brittani thought of ways for the company to thrive. After much deliberation, coupled with passion and inventiveness, SoCal Beauty was able to launch a product so that lash artists worldwide can have the opportunity to work from home, and for the clients to continue glowing even during a pandemic.
SoCal Beauty has launched the very first customizable magnetic strip lash that aims to make lash application easy and possible at home. This allows lash artists to make a living while being in the comforts of one’s home. This resulted from a realization about how the beauty industry professionals suffered during the economic standstill, so Brittani and the company wanted to help them earn. While the strategy is helping the company earn a profit, it also supports its valued employees thrive during these times. Moreover, Brittani plans to keep the item on offer beyond the time of the pandemic.
With the company’s newest division called SoCal Pro, Brittani and SoCal Beauty plan to continue it even after the pandemic. They want to introduce a new way of doing lashes, especially for those who do not have the time to step out and visit a salon with the new standard protocols well underway, the company believes that it will take time for salons to go back to a normal situation. That is why SoCal Beauty’s innovativeness continues to spark new inventions even after the success of their first product.
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