With ESG resonating across the investment world, the spotlight is cast on how brands respond to climate change, sustainability, treat their workers, build trust, and manage their supply chains. “Brand loyalty, market share, and audience awareness are key prizes for a successful approach,” says Eagle Eye CEO Natalie Lefevre. “The truth is, who cares, wins.”
“By selecting multiple and traditional PR, marketing, and social agencies to support them, they dilute their message, miss out on establishing a human connection with their audience, and fail to break through the noise of an increasingly saturated space. Fortune 500 companies, funds, and brands often need help to create the right trending content style for tackle fragmentation and make their message whole again.”
As an active environmental ambassador with a solid media and marketing background, Natalie was formerly Director of Corporate Affairs at Euronews NBC, where she was in charge of communications, partnerships, press, events as well as negotiations with the European Commission. Success with her personal Instagram brand @Island_Natalie, achieving 1-5+ million impressions per post, brings unique insider expertise to her role as CEO of Eagle Eye View.
Fortune 500 companies and funds have no other choice than act, to make the world a better place, seize the massive market opportunity it represents, but also to avoid falling on the wrong side of history with all the reputational risk it represents.
Yet Fortune 500 companies and funds are often ill-equipped when it comes to battling for hearts and minds on social media, where new generations make and spread brand reputations. “The future of marketing and media is social media.” Says Natalie. “All businesses need to exist on multiple online platforms to stay competitive and remain present in people’s minds as they make their decisions. Everyone consumes social media – this is where you’ll find your future customers and investors.”
“Advising clients on going green or carbon-free is a central part of our service, enabling them to build an authentic human connection with their audience. We re-positions brands to be unique again, offering one brand experience across PR, marketing, and social media through a set of tailored services to raise their reputation.” The agency has proven success with Naomi Campbell’s Fashion for Relief children’s charity and has grown followers six times to 80k followers, with a 35% increase in engagement.
Natalie has her eye trained on the evolving media habits of Generation Z and first-hand Instagram / YouTube experience. “Some think millennials have the creativity and power but the next generation has already taken over digital and with COVID 19 the world is on a faster rapid path to a digital society. Get on the train as it gets faster to grow from ground 0. Research by Adobe showed that Generation Z consumes over 10 hours of online content daily, and by 2020, over 75% of the world’s mobile data traffic will be video.” says Natalie. “Traditional marketing doesn’t work for these new young consumers. Marketers need to embrace technology and new ways of trending storytelling.”
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