The utilization of social media and other advancements in technology to market one’s brand has led to an audience well-fed of products and services that can tickle their fancy any time of any day. As advantageous as that scenario sounds, it also means that there is a saturation of businesses competing with each other. For creatives in music, art, fashion, and tech, this plethora of visible talents poses challenges in terms of growing their fanbases.
Xavier Abraham, a known authority in marketing, established the world’s first subscription-based agency called Pytch to give creatives a powerful PR software. Supported by a team of in-house experts that guarantees quality marketing services, Pytch strives to be the top answer to the hurdles faced by the creative industry on their way to brand visibility.
This innovative software-based platform gives members an extensive global media database featuring print and online magazines and trendsetting blogs, all hand-picked and tailored to their respective brand and field. It also offers direct team support, personalized one-on-one pitching, and various opportunities for building a direct relationship with editors and journalists.
Even though Pytch is banking on the power of its software, it is also taking pride in the expertise of each of its team that runs every campaign. The brilliant minds behind Pytch not only provide updates and guidance, but they also follow up with journalists on the member’s behalf. Furthermore, any question by the member is addressed by the in-house team within one business day.
Primarily, Pytch works by first picking which journalists or publications one would like to pitch to. While there is an option to pitch one-on-one, users are also given a choice to send a press release. The unlimited email feature of Pytch allows members to send an unlimited amount of pitches, whether they are follow-ups or something about an entirely different project. And this feature assures members that they never have to worry about storage issues.
Clients have the liberty and prerogative to write their own stories, but for those who need assistance with creating one, Pytch in-house staff is ready to lend a helping hand. The team is also responsible for reviewing the pitch a user wishes to send to the media and ensuring that it gets delivered.
Right now, the platform has over two hundred members and is growing to become a powerhouse in the marketing industry. And it is no surprise why they have that reputation and have gained the trust of various companies and brands. For $15 per month, users are provided access to the knowledge and tools necessary for running their own campaign.
Pytch is bound to leave its mark for the novel way it has approached marketing -- by pairing intuitive software with real, human PR experts. The service they are providing for the creatives in the music, art, fashion and tech industry will cement Pytch’s name in the years to come.
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