As the world came to a halt with the rise of COVID-19, health has become a central focus of anyone and everyone’s attention. Despite this being the case, the fitness industry is still one of the industries that have been the most heavily impacted by the mandated shutdowns nationwide. Overnight, fitness facilities went from crowded to bare. Owners suddenly became fearful of their future, given the uncertainty around the timeline of Stay-at-Home orders and when things would finally go back to “normal.”
During this time, many small businesses in the fitness industry have converted their service into a virtual one; however, for many mom-and-pop shop fitness facilities with no corporate backing, it has still proven to be a time of hardship as many have closed down permanently.
A former top-performing employee at LinkedIn who decided to pursue his passion, George Liu, decided to help. He has the vision of empowering gym owners to transform lives at scale. A health and fitness enthusiast himself, he first hand experienced the transformative nature of prioritizing health and fitness, and he decided to go “all in” on what he believes is his purpose.
George and his team, over at Gym Pillars, have been donating their time and expertise by helping gym owners who have been affected and suffered from the impact of COVID-19 during this time across the U.S as well as Canada. Their expertise helped various gyms transition into a virtual service, and in addition, they assisted in the marketing of those services to help small gyms stay afloat. “Most gym owners don’t have the resources to bring on the entire marketing in house or have the technical expertise of digital marketing & sales. So it’s only natural that we do what we can to help,” says George.
They had waived any and all fees to get started with their marketing/consulting service. As COVID-19 has altered consumer behavior, many businesses are becoming more conscientious of the fact that there has to be more trust to be bridged through digital marketing. Additionally, consumer behavior seems to be fickle, given the economic uncertainties. Gym Pillars had been and is still offering end-to-end marketing services to help many small gym owners bridge that gap through this difficult time. Their primary focus is on attracting the right crowd who have unmet fitness goals and mapping it to their clients through content, ads, and social media. As a result, high potential clients are identified and prioritized.
“We do it all from getting the end-consumer to raise their hand, to having a trained rep call and follow up with them to get them on the phone. Well, now in the door since gyms are now opening up,” as George explains. Their clients seem to have weathered this storm well. George mentions he and his team have been building expertise for a while and have seen as much as 62x return on investment in Facebook ad spend with a client. A client who was previously doing $3k per month closed $14.5k worth of new clients in upfront cash in the first week of working with Gym Pillars. The said revenue saved the client’s gym last summer.
The company believes in a win-win partnership to maintain the trust and confidence of clients. As such, no commitment or contracts are associated with Gym Pillar’s services as of current. George is always committed to delivering the results first, and then the compensation can come after.
When asked the point of differentiation of what makes Gym Pillars unique, he calmly stated: “We don’t have a one size fits all solution for all gym owners. Each gym, as well as the owner, are different. Therefore we work very closely and hands-on with them with a tailored solution versus a cookie-cutter course or program. And most importantly, we make it so they can’t fail. We do so much work on our end; all they have to do is just follow the process we laid out together.”
Gym Pillars’ commitment to empowering gym owners in scaling their business seems to be a pillar of light in this time of crisis for many, as 9 out of 10 clients they have worked with get incredible ROI. George still assures that he’s looking to continue to expand his service and reach those that could benefit from him and his team’s expertise, particularly through the upcoming months as we all transition into an inevitable new “normal.”
To know more about how Gym Pillars can help in scaling your gym business, visit their website. You may directly send an email to George Liu to discuss his results-driven solutions.
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