The private sector sports performance industry is grueling.
Long hours, little pay, and no long-term security.
There are over 500,000 personal trainers, strength coaches, and gym owners in the United States alone.
According to salary.com, the average coach and gym owner makes roughly $42,000/year.
Not a career that is very sustainable.
To make matters worse, 20% of small businesses fail in their first year, 30% of small businesses fail in their second year, 50% of small businesses fail after five years in business, 70% of small business owners fail in their 10th year in business.
Your training knowledge alone will not make you successful. Adam continues, “A lot of coaches try to outsmart one another in an attempt to become the smartest coach in the room. If more coaches and business owners spent time on developing true business skills the industry would be a better place.”
Adam Menner, founder of Varsity House Education (an educational fitness business platform) and director of sports performance at Varsity House gym, holds a bachelor’s degree in Exercise Science, a bachelor’s of science in sport psychology, and a Masters Certification in Business and Sports Law from Villanova University under professor ESPN’s Andrew Brandt.
Adam created Varsity House Education out of need, “I wanted to help coaches in the fitness industry turn their passion of training into a successful business that they could eventually retire from.”
Varsity House Education is different, “We have the credentials to back up our claims.” Adam adds. He’s not lying. Varsity House Gym, a 20,000 square foot performance center located in Orangeburg NY, is one of the most sought after training facilities in the world.
Varsity House Education is more than an educational platform. It’s a community. Varsity House Education teaches human performance sciences, career strategy, and business development for coaches and business owners through the strategies they have implemented at Varsity House gym.
“I wanted to create a platform that made others feel like they were a part of something bigger. The team and myself wanted to show the industry what we were able to accomplish. We are all coaches and business owners who are trying to help make the industry a more desirable place to work. I truly believe the strategies we have our clients implement elicit the best results both from a monetary and moral standpoint.” Adam remarks.
They believe that their client’s success depends on how much effort they put forth towards the community.
Great businesses are predicated not only on their methods but their core values, “your business is our business and we work extremely hard to ensure we are completely transparent and forthcoming with our methods. I think this is what really separates ourselves in the industry.”
The company’s results live within their mantra, “we turn information into income.”
The team, consisting of Dan Goodman, Joe Riggio, and Adam Menner have helped over 50 businesses worldwide generate over 2.5 million dollars in the last two years.
If you are in the private sector fitness and sports performance industry, it may be time to rethink your efforts.
If you are serious about building a successful business in the private sector fitness and sports performance industry, you can contact Adam below.
Adam Menner Instagram: @adammenner
Varsity House Education: www.varsityhoopstraining.teachable.com
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