Step out in KOIO

Living in New York City, it is more than acceptable to dress in monochrome. A few months ago, I was searching for a modern, head-turning sneaker for my Spring all-white ensembles. I remember seeing creatives like Nina Agdal, Tyler Shields, and JonBoy collaborating with the brand KOIO. I stumbled onto KOIO’s site, which instantly satisfied my aesthetic. After further research, I knew their Capri Triple White, KOIO's hero sneaker, checked all the boxes for function, fit, and for my hectic walk in life. 

KOIO’s footwear lasts the test of time with its European sensibility. Their products are unlike any other, with a price point right in the midrange of the luxury shoe industry and quality that far exceeds it. When it comes to style, the Capri Triple White, brings a chic feel to a sure classic. Dress it up or down, the low-top sneaker naturally amplifies any fit. Trust me, I could pair it with my workout set or cocktail silk dress. Every pair of KOIOs are worthy, low-cost investments. Competitors like Greats, Oliver Cabell, or Wolf & Shepherd can attempt to recreate KOIO's bestseller, but it's highly unlikely they could follow through without KOIO's flawless execution.

The Start

KOIO's founders and co-CEOs, Chris Wichert and Johannes Quodt figured out how to make their footwear a staple in many people's wardrobes. Their mission is to make luxury more attainable, more personal, and less exclusive. The duo walked right off the beaten path and into uncharted territory off the coast of the Adriatic Sea in Marche, Italy. These ambitious co-founders took a crash course into all things craftsmanship, design, and material. They came out on the other side with a collection of super comfortable & versatile footwear that would soon launch in the city that never sleeps. 

KOIO’s Craftsmanship, Material & Design 

KOIO takes no shortcuts in designing and manufacturing their top of the line leather goods. Every inch of the Capri Triple White, from the heel to the toe, is cut and assembled into perfection in Italy. With one stroke of the quality calfskin Italian leather, you’ll be sold. All KOIO products are lined inside and out with the gold-standard, smoothest leather to assure a custom feeling and mold for every foot. Breaking in your pair of KOIO’s is done with ease. 

Meticulous is in this brand's DNA through and through. Each edge of the leather being handpainted for extraordinary completion of the design. This small detail is often overlooked by other shoe companies. Smoothing the edges provides consistency, and the sealant finish looks much cleaner than rigid, fringed leather ends. 

KOIO has even mastered the base, with rubber more durable and bouncy than one could imagine. I have to run all over New York City, and the miles add up, but KOIO’s sneakers pass the test so much so that I forget to take them off when I get home. This brand clearly takes it a few steps further than its competition. 

Exceeding Expectations

KOIO has already indulged in non-sneaker styles like their version of the Chelsea boot. In the coming months, customers can expect completely new models and color palettes that are on-trend and point. KOIO is on top of the game, even during this difficult time. Recently, the brand launched work from home care packages consisting of slippers and tube socks to make life at home more comfortable.  

For more on KOIO, check out this comparative video to some of the other big players in the sneaker game.


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