Whether you are new to property management or you’ve been around for a while there will come a time when you need to acquire new customers. Advertising has long been effective to gather leads and make sales but advertising is changing.
Gone are the days when you could simply buy a big outdoor billboard and people would visit your property. These days advertising online is where you will find the most bang for your buck.
With the right property management advertising, you can attract new leads for your company. Use these tips to help market your business online.
While home prices are more expensive than previous years the cost of renting has become more affordable. More and more Millenials are renting now is a great time to be in the property management industry.
But with increased demand comes increased competition among properties. Advertising online can help your business stand out from the competition.
Before you do anything make sure you have a property management marketing plan. Who is your target customer? Once you know the type of customer you want to market towards it is much easier to put some strategies in place to speak to them directly.
There are over 280,000 property management companies in the United States.
That’s a lot of competition for your business! Keeping an eye on your competition can help you figure out some initial property management marketing ideas if you are new to the industry or a particular market.
Ask yourself these questions:
Answering these questions allows you to see your competition’s strengths and weaknesses. Take advantage of areas where the competition is weak or not performing well.
Content marketing is ideal for property management advertising. Many property searches begin online. If your property management business doesn’t appear on the first page of a search engine your business could have a difficult time getting leads.
This is where content marketing comes in! For your company to rank higher, search engines need to see that you have valuable content on your website.
Offer engaging content on your site with regular blog posts, podcasts, and press releases. Not only will this property management marketing strategy help your business acquire new leads, but it will also keep your current residents informed about the community.
Your property management company could have the greatest properties in your local area but without property management SEO strategies, search engines may not be able to find your website.
SEO involves researching the best keywords for your company, optimizing your site for those keywords and collecting backlinks to your website. Take some time to research property management keywords that your competitors are using in the market too.
First – research the keywords people type into a search engine to find your site. Make a list of your primary keywords and secondary keywords.
Second – sprinkle the primary and secondary keywords throughout your website. Include your company’s keywords in the meta title and meta description.
Third – earn backlinks by placing high-quality content on your website one piece at a time.
It’s important to have a Google My Business account to connect your business to Google Maps and Search. With a Google My Business account, you can post pictures of your business and help your company stand out.
Make sure your Google My Business account includes:
After you have your Google My Business account set up do the same thing for other reputable business listing sites. The more accurate and up to date the information is the easier it will be for your customers to find you in search results.
Next, focus on business reviews. Ask customers to leave you a review on Google or Facebook. If you have a solid amount of reviews not only will it help to rank you higher in search engines, but people generally trust online reviews and use them to help in the decision making process.
Another property management advertising idea may not seem like advertising at all. Focus on the user experience of your website. Search engines rank websites that are easy to use higher in search engines.
How quick is your website? Run a speed test on your website to see how fast it loads. Check the links on your webpage to make sure they all work.
Is your site easy to navigate? These factors are important to the user experience and can help you achieve higher search engine rankings.
Pay attention to your bounce rate and the average time a user spends on your website. These can give you clues to the user experience on your site.
Is your property management company on social media? If not, you may want to be. Social media platforms are a cost-effective method for property management advertising.
Google keeps tabs on social media platforms and it’s an easy tie in with your company’s content marketing plan. Keep your residents informed about the community and gain new leads online through social media.
Find out what social media platforms are popular with your target customers and create an account. From here you can post photos of your properties, create events and advertise specials.
Consistency is the key to social media! Keep at it and you will see results.
More and more people are accessing the internet using their mobile phones. Tap into this trend with your property management marketing plan.
Mobile advertising helps you target your customers by city or zip code. Reach out to potential customers who are looking to reside where your properties are located.
Mobile advertising can place ads on popular apps or websites. There are many ways to personalize your ads and mobile advertising is a cost-effective solution to property management advertising.
Property management advertising doesn’t have to be difficult. There are many different ways to market your business online and capture new leads.
Use these tips and share them with your colleagues to get the best results for your property management business.
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