In the age of digital communication, email blasts are still the best way to generate leads and convert your marketing into direct sales, according to business experts.
You may be thinking, “I’ve been doing email blasts but nothing is working. What gives?”
The problem is that email blasts are only as effective as the tactics you use in generating them.
Read on to learn how to do an email blast the right way.
The first thing you need to do is build a hefty email list. Cold leads are important but the viewers that willingly come to you are more primed for your calls to action because they are already interested in what you have to say.
To gain more traction and build your email list, you’ll want to go beyond your product or service page. Start a blog with useful, relevant information and use SEO tools to put your contact in front of your ideal reader. Encourage your readers to sign up for your email list by offering quality, insider information along with specialized deals and sales notifications in return.
As your email list grows, use your online tracking tools to form clear customer profiles. What led them to sign up for your email list? Knowing what draws in your readers and customers will give you a clearer sense of what they need and how to market your products to them.
For example, imagine you run an online bookstore. You gained new followers after posting a review of a memoir but you also gained new followers after posting content about the hunt for rare books. Those followers are drawn in by different content and are likely looking for different books to purchase from you—so you shouldn’t market to them the same way.
Once you’ve segmented your email list, create content that appeals to each segment and send them their own, customized email blasts. You can use the same template as long as you cater your products and keywords to the particular segment you’re hoping to reach!
What happens to your email blasts after they’re sent out into the world? That’s a good question and one that should not go unanswered.
Make sure that you’re aware of any email deliverability issues. One of the biggest deliverability issues we see is the spam folder plight. In other words, businesses put tons of work into their email blasts only to send them straight into the one folder no one ever wants to check.
If you find that you’re ending up on your followers’ spam folders, you may need to use a different email provider or even a different domain name. Believe it or not, these things can get blacklisted, which means that they’ll never see the light of day.
If you’re not sure how to do an email blast, you’re probably putting a lot of hard work into your email marketing without reaping the rewards. Make sure you know what you’re doing first so that you don’t waste time on trial-and-error tactics.
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